Klaviyo free tier: quotas, limits and gotchas

Klaviyo Free Tier

Last verified: 2026-10-21

What you get for free

Feature	Free tier	Notes
Free-tier allowance	Up to 250 active contact profiles (Active Profiles), with a monthly limit of 500 Email.	As seen on the official site on the day of entry; see the official site for details

Limits at a glance

Watch out for this

Auto-admitted challenger candidate: data checked once, not yet triple-verified by a human. Treat the free allowance and commercial terms as whatever the official site says today.

When the free plan runs out, what does upgrading cost?

Plan	pricing	Description
Email (500 profiles)	US$20 / mo	Monthly listed price, tiered billing based on active contacts: 500 contacts at US$20/month, 1,000 contacts at US$30/month; the monthly sending quota is 10 times the contact limit.
Email and SMS (500 profiles)	US$35 / mo	Includes email sending for up to 500 contacts and a quota of 1,250 SMS/MMS messages; scales tier‑by‑tier with audience size.

Checked 2026-10-21

Where you can use it

Platforms: web

Try it on the official site

Sources: Official site / pricing page (bot read) · Bot-delivered source · Bot-delivered source

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