[How-to] Markopolo AI free vs paid: the limit that really decides your plan

Most people size up a marketing tool by the biggest number on the pricing page. For Markopolo AI, that number is the email count — and it’s the wrong column to read first. The quota that actually decides which plan you need is the one sitting quietly beside it: contacts. This guide walks a beginner from the free sign-up to a first live campaign, shows exactly what the free plan can do, and explains the wall you’ll hit before you expected to.

First, what the tool is. Markopolo AI is an e-commerce marketing platform built around an AI agent — software that carries out multi-step tasks on its own rather than waiting for you to click through each one. You point it at your store and your customer list, and it drafts messages, builds automated flows, and sends personalized pushes (automated messages triggered by customer behavior) across channels. The pitch is “autonomous marketing”: less hand-building of campaigns, more describing what you want.

What the free plan actually lets you build

The free tier is genuinely usable, not a locked demo, and it does not ask for a credit card to start. Here’s what you get each month:

• 500 emails — individual sends, not campaigns.
• 250 contacts — the people allowed on your list at once.
• 1:1 hyper-personalized push — messages tailored per person, not one blast to everyone.
• AI content generation — the model writes subject lines and body copy for you.
• Agentic workflow builder — the drag-and-connect tool for chaining automated steps (someone abandons a cart → wait a day → send a reminder).

That is a real starter kit. A small store with a modest list can run welcome emails, a cart-recovery flow, and a basic promo sequence without paying anything. The AI content generation and the workflow builder — the parts you’d expect to be paywalled — are both in the free tier. That matters, because the two features most likely to make a beginner productive are the ones you can test before deciding whether this tool fits at all.

What’s not in free: the AI voice call marketing minutes (automated outbound phone calls) that the paid plans bundle. Free is email and push only. For most people starting out, that’s fine.

Figure: markopolo.ai official pricing page, captured 2026-10-24.

Your first campaign, step by step

If you’ve never touched a marketing agent before, here’s the shortest path to something live:

1. Sign up on the free plan. No card required, so there’s no trial clock quietly counting down and no charge waiting at the end.
2. Import your contacts. This is the step to slow down on — see the next section for why. Bring in your real customers, not a padded list.
3. Connect your store or sending channel so the agent has data to personalize against. Personalization is the whole point; without connected behavior data, the “1:1” push is just a regular email.
4. Build one simple workflow first. A welcome email on sign-up is the easiest win. Open the workflow builder, set the trigger (new contact), and add one email step.
5. Let the AI draft the copy, then edit it. Treat the generated text as a first draft, not a final send. Read it as your customer would.
6. Send to yourself or a tiny segment before going wide. Check how the personalization fills in on a real record.

Common beginner blockers and the fix:

• “My personalization fields are blank.” The agent can only personalize from data it has. If the store or channel isn’t connected, or a contact is missing a name or purchase history, the merge fields come up empty. Fix: connect the data source first, then build the message.
• “I burned through sends faster than I expected.” Every individual email counts against the 500, so a flow that emails the same person three times uses three of your monthly allowance per person, not one. Keep early flows short while you learn.
• “I want to test voice calls.” You can’t on free — those minutes only start on the paid plans.

The contact cap is the real ceiling

Here is the trap the pricing page doesn’t frame for you. Line the three plans up and watch the two numbers move at completely different speeds:

• Free: 500 emails · 250 contacts
• Standard: 6,000 emails · 500 contacts
• Pro: 25,000 emails · 2,500 contacts

The email allowance leaps — free to Standard multiplies it many times over. The contact allowance barely budges by comparison. On free, 500 emails spread over 250 contacts works out to two messages per person a month if you use the whole list. You will almost never run out of emails. You’ll run out of room on the list first.

That’s the point most comparisons miss. Your contact list is the asset you’re building. Once you have 251 real customers, the free plan is done — regardless of how few emails you’ve actually sent. The email number is a comfortable cushion designed to look generous; the contact number is the hard gate. When you’re choosing a plan, ask “how many people will be on my list in six months?” and ignore the email figure almost entirely.

This reframes the upgrade decision. You don’t move from free to Standard because you’re sending too many emails. You move because your list crossed 250 people. And you don’t jump to Pro for its 25,000 emails — you jump because your list is heading past 500. Standard is US$8.79 a month (billed monthly) and raises you to 500 contacts plus 10 minutes of AI voice calls. Pro is US$31.99 a month (billed monthly), lifting you to 2,500 contacts and 60 minutes of voice calls. Buy the contact headroom; the emails and minutes come along for the ride.

One practical note for readers outside Taiwan: we verified these prices from a Taiwan connection, and vendor pricing can vary by country, so confirm the figure you see at checkout.

Figure: compiled by AMPM from its verified data (last verified 2026-10-21).

🔍 AMPM exclusive check

Two things we can tell you that the pricing page doesn’t spell out.

First, the structural one. The vendor presents each plan email-count-first, which naturally pulls your eye to the number that will almost never constrain you. We lined the three tiers up side by side and the contacts column is the one that actually determines when you outgrow a plan — it climbs far more slowly than the email allowance at every step. The page doesn’t say “watch the contacts, not the emails.” We’re saying it. If you take one thing from this piece, it’s that.

Second, an honesty disclosure about this entry itself. Markopolo AI came into our index as an automatically-surfaced challenger, and the figures above come from a single pass of the official site and pricing page — read 2026-10-20, confirmed unchanged on 2026-10-21. It has not yet been through our three-way manual cross-check, the process where a human re-verifies a second and third time against the live page. The numbers here match what the vendor showed on 2026-10-21. But because commercial terms on a fast-moving platform can shift between our check and your sign-up, treat the official site as the final word at the moment you buy, especially on the contact caps and anything in the fine print we haven’t independently re-walked. Nothing we found contradicted the official page this time; we just want you to know how many times we’ve looked.

Verdict: who should use it, who should skip it

Use the free plan if you’re a small or new store with a list under 250 people and you want to test what an autonomous marketing agent actually does. No card, real features — the content generation and workflow builder are both included — and no trial expiry to catch you out. It’s a clean way to learn.

Move to Standard (US$8.79/month) when your contact list crosses 250, not when you feel short on emails. The 10 minutes of AI voice calls are a bonus to try, not a reason to upgrade on their own.

Move to Pro (US$31.99/month) when your list is pushing past 500 contacts. The 25,000 emails and 60 voice minutes are generous, but again, you’re really paying for the 2,500-contact ceiling.

Skip it for now if your list is already in the thousands and voice-call marketing or deep channel coverage is central to your plan — this is a single-pass entry in our index, so do your own close read of the enterprise-level terms before committing a large list to it.

The headline rule for every tier: buy the contact room you’ll grow into, and let the email count take care of itself.

Written: 2026-10-24 Price last verified: 2026-10-21 Tool last health-checked: 2026-10-24

🔗 Related on AMPM

• Markopolo AI pricing & free tier

📎 Sources

All prices and quotas in this article come from AMPM’s verified dataset for Markopolo AI (last verified 2026-10-21); primary sources:

• https://markopolo.ai/pricing
• https://markopolo.ai

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