[News] Synthesia Adds AI Sales Roleplay and Survey Tools — Pricing, Free Tier Unchanged

Synthesia just pushed a new batch of sales-enablement features — AI-run roleplay calls and interactive surveys — into its video platform. If you already pay for Synthesia, or you’re sitting on the free tier wondering whether to upgrade, here’s the part that matters most: nothing about what you pay or how much you get for free has moved. This piece breaks down what actually changed, what it means for your quota and your wallet, and whether the free tier is still enough before you reach for a credit card.

Synthesia is the AI avatar video platform where you type a script and get back a video of a talking AI presenter — no camera, no actor, no studio. It’s become a default pick for corporate training teams that need to turn a slide deck or a policy document into a watchable video fast. This latest update leans into one specific use case: sales teams practicing pitches against an AI “customer” instead of a real one.

What’s actually new: AI roleplay calls and interactive surveys

The headline addition is an interactive “Sessions” feature: a sales rep talks live to an AI avatar that plays the role of a prospect. According to Synthesia, this covers cold calls, discovery calls, and manager coaching scenarios — the idea being reps get more reps (pun aside) at pitching without burning real prospect time or needing a colleague to roleplay opposite them.

The second piece is interactive surveys: instead of a static form, employees or customers have a conversation with an AI avatar that asks follow-up questions, which Synthesia frames as useful for things like lead qualification as well as internal feedback collection. Alongside these, Synthesia is also pointing to its existing core toolkit — turning documents or prompts into video, one-click translation, and AI dubbing into other languages — as part of the same training and sales-enablement push.

Synthesia says these tools are already live inside its team plans, covering learning-and-development, HR, and sales-enablement use cases. There’s no separate waitlist or staged rollout mentioned — if you’re already a subscriber on a team plan, the company’s own description suggests you can go use this today through the normal platform interface.

The quota math hasn’t moved

Here’s where it gets concrete, and where we checked the actual numbers rather than taking the announcement’s framing at face value.

The free tier is still: 10 minutes of video per month, access to 9 AI avatars, 1,200 “credits” per month (credits are Synthesia’s internal usage currency — each video draws down credits based on length and avatar type), 25 AI-generated video assets, and one editor seat. Free videos still carry a watermark, and the free tier still has no access to Personal Avatars — a custom AI avatar built to look and sound like a specific real person, as opposed to picking one of Synthesia’s stock avatars.

Paid plans are unchanged too. Starter is US$29 a month (or US$18 a month if you pay annually, which Synthesia lists as a 38% saving), and it removes the watermark, lets you download your videos, and adds 3 Personal Avatars, 125+ stock AI avatars, an AI Video Assistant, AI Dubbing, 1,200 credits a month, 25 video assets, and one editor plus 3 guest seats. Creator is US$89 a month (US$64 a month annually, a 28% saving), bumping the quota to 30 minutes of video or AI dubbing a month, 5 Personal Avatars, 180+ stock avatars, API access (a way for other software to connect into Synthesia and trigger video generation automatically), branded video pages, interactive videos, multiple avatars per scene, 3,600 credits a month, 75 video assets, and 5 guest seats on top of the one editor. Above that sits Enterprise, which isn’t a fixed price — you book a demo and get a custom quote — and covers unlimited video minutes, unlimited Personal Avatars, translation into 80-plus languages, SAML/SSO single sign-on for IT departments, and a dedicated account manager.

None of those figures moved with this announcement. Synthesia’s own post doesn’t claim otherwise — it’s framed purely as a features drop, not a pricing update.

Who actually gets the new roleplay tools

One thing worth flagging for budget planning: the sales roleplay and survey features aren’t described as a standalone add-on with its own price tag. They sit inside “team plans” generally, which in Synthesia’s current structure means Creator and up — Starter is built for a single person making their own videos, while API access, interactive videos, and the guest-seat structure needed for a sales team to actually use roleplay sessions together only shows up starting at Creator’s US$89 a month (or US$64 annually).

🔍 AMPM exclusive check

We checked Synthesia’s pricing page directly on 2026-10-01, the day before this announcement, and again after — every number in this piece matches what’s posted there now. Nothing in the sales-enablement blog post was accompanied by a quota bump or a price change on the official pricing page.

The detail Synthesia’s marketing post doesn’t spell out: upgrading from free to Starter does not buy you more video minutes. Both sit at exactly 10 minutes of video a month. What US$29 (or US$18 annually) actually buys at the Starter tier is watermark removal, the ability to download your videos, and 3 Personal Avatars — not a bigger quota. If your reason for upgrading is “I need to make more video,” Starter doesn’t solve that; you’d need Creator’s 30-minute allowance instead. That distinction isn’t obvious from the comparison table on Synthesia’s own site, where the quota row is easy to skim past.

☀️ AMO, the budget-minded cat

If you just want to see what Synthesia’s AI avatars look like, the free tier still works — 10 minutes a month, 9 avatars, 1,200 credits, no card required. The catch, which hasn’t changed with this update, is the watermark on every video and the fact that you can’t download anything. That’s fine for testing the product, dead-on-arrival for actual training content you want to send to a team.

The real decision point is whether Starter’s US$29 a month (US$18 annually) is worth it, and the honest answer is: only if watermark-free, downloadable video is what you’re actually blocked on. Don’t upgrade thinking you’ll get more minutes — you won’t, it’s still 10 a month. If what you want is actual extra production capacity, 30 minutes a month at Creator’s US$89 (or US$64 annually) is the real jump, and that’s also the tier where the new sales roleplay features become usable thanks to API access and multi-guest support. For a solo user or small team just trying out AI-made training videos, I’d stay on free until the watermark is the actual blocker, then go straight to Creator rather than parking at Starter if sales roleplay or interactive surveys are the goal — Starter doesn’t unlock them.

🌙 PIMI, the performance-minded cat

The feature itself is the interesting part here, regardless of price. An AI avatar that a rep can actually talk to in a simulated cold call is a different category than a one-way training video — it’s closer to a practice partner than a presentation tool, and Synthesia is positioning it that way by bundling it with manager-coaching scenarios. Whether it performs well enough to replace a human roleplay partner isn’t something this announcement or the pricing page tells you — that’s a product-quality question, not a pricing one, and it’s not covered by the numbers we verified here.

What the quota structure tells you about performance-readiness: Creator’s 3,600 credits and 75 video assets a month, versus Starter’s 1,200 credits and 25 assets, is the gap between “dabbling” and “running this for a real team.” If you’re serious about deploying AI roleplay sessions for an actual sales floor, Starter’s seat count (1 editor, 3 guests) and lack of API access will box you in fast — Creator’s 5 guest seats and API access are the minimum viable setup for a team actually using this feature as intended, not just demoing it. Enterprise’s unlimited minutes and SSO matter once you’re rolling this out past a single sales team and need IT sign-off, which is a scale problem, not a features problem — the core roleplay and survey capability is already present at Creator.

Verdict: who should use it, who should skip it

Skip paying anything if you’re just curious what Synthesia’s avatars look like — the free tier is unchanged and still does that job, watermark and all. Starter is for individuals who specifically need downloadable, watermark-free video and don’t care about the new sales tools. If the sales roleplay or interactive survey features are actually why you’re here, Creator at US$89 a month (US$64 annually) is the real entry point — Starter can’t run them. Nothing in this announcement should change a decision you’d already made based on the existing pricing; it’s a features update layered onto a plan structure that stayed exactly where it was.

Written: 2026-10-02 Price last verified: 2026-10-01 Tool last health-checked: 2026-10-02

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📎 Sources

All prices and quotas in this article come from AMPM’s verified dataset for Synthesia (last verified 2026-10-01); primary sources:

• https://www.synthesia.io/pricing
• https://www.synthesia.io

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AMPM is a Taiwan-based AI-tool pricing watchdog. Our motto: ask before you subscribe. Two cats argue every tool from two sides:

• ☀️ AMO — the budget-minded cat. Always asks: is the free tier enough, and is paying actually worth it?
• 🌙 PIMI — the performance-minded cat. Cares about whether it works well, fast, and gets your job done.

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