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Last checked: 2026-10-23 21:02

Klaviyo pricing, free tier and how to use it

AMPM AI Ops × Klaviyo: verified pricing and free tier

Klaviyo With predictive AI and audience data at its core.— Klaviyo

PIMI in one lineTry the free plan first; paid from US$20

Free-tier friendliness
★★★★★ 3/5
  • ✓ Has a free version
  • ✕ The official website does not state how often the quota resets.
  • ✕ Commercial use not stated
  • ✓ No watermark on free plan
  • ✓ The free plan's limit is published as a specific number.

This score is calculated from the data we verify, not from personal opinion. Price confirmed. 2026-10-21

AMPM100 Confirmed · Voice & Music Seat #10 (69.0 pts) · Selected 2026-10-22 · on the list 1 day→

Klaviyo lets you start free and upgrade from US$20.00 (Monthly) Verified

If cost matters most: Klaviyo offers 2 paid plans from US$20.00 (Monthly) to US$35.00 (Monthly), scores highest on Value (66) and lowest on Reliability (65), ranks #16 in Marketing and SEO.

Getting started
  1. 1Start on the free plan
  2. 2Upgrade from US$20.00 Monthly
Paid plan prices · 2 plans
From US$20.00 Up to US$35.00
Email (500 profiles)US$20.00Monthly
Email and SMS (500 profiles)US$35.00Monthly
Five-factor score
  • Value66
  • Reliability65
  • Ease of use66
Strongest: Value 66 Weakest: Reliability 65
Free plan
Has a free plan
Check rhythm
Checked 5 times in 30 days
Latest 2026-10-23
Evidence
3 facts
1 double-checked
Common Pitfalls

Auto-admitted challenger candidate: data checked once, not yet triple-verified by a human. Treat the free allowance and commercial terms as whatever the official site says today.

View Change History
2026-10-21 Routine checks ran 1 times; no price or plan changes
2026-10-21~2026-10-23 Automated checks could not be matched line by line with the official site 3 times (page redesign, region-based pricing or usage-based billing); not judged to be a price change; the verified date was not updated, pending manual review

Continuously re-checked, every fact dated

Has a free plan

What it is

Email and SMS marketing automation platform powered by predictive AI and customer data.

How far the free plan goes

Up to 250 active contact profiles (Active Profiles), with a monthly limit of 500 Email.

Free plan limit

FeaturesFree quotaDescription
Free-tier allowanceUp to 250 active contact profiles (Active Profiles), with a monthly limit of 500 Email.As seen on the official site on the day of entry; see the official site for details
Commercial use on the free planNot on the free plan

Sources: Official site / pricing page (bot read), Bot-delivered source, Bot-delivered source

AMO checked Official site checked 2026-10-21 sources ▾

Official pricing page: https://www.klaviyo.com/pricing

Price looks wrong? Tell us

How the plans differ

Email (500 profiles)
Best for: per the official plan description
US$20 / mo

Monthly listed price, tiered billing based on active contacts: 500 contacts at US$20/month, 1,000 contacts at US$30/month; the monthly sending quota is 10 times the contact limit.

Which ModelKlaviyo
Usage QuotaMonthly listed price, tiered billing based on active contacts: 500 contacts at US$20/month, 1,000 contacts at US$30/month; the monthly sending quota is 10 times the contact limit.
What Sets Us Apart

US$20/mo billed monthly (as listed on the official site the day it was added)

Subscribe on the official site
Email and SMS (500 profiles)
Best for: per the official plan description
US$35 / mo

Includes email sending for up to 500 contacts and a quota of 1,250 SMS/MMS messages; scales tier‑by‑tier with audience size.

Which ModelKlaviyo
Usage QuotaIncludes email sending for up to 500 contacts and a quota of 1,250 SMS/MMS messages; scales tier‑by‑tier with audience size.
What Sets Us Apart

US$35/mo billed monthly (as listed on the official site the day it was added)

Subscribe on the official site

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Usage details

DeveloperKlaviyo
CategoryMarketing and SEO
PlatformWeb
Official LinkVisit Klaviyo's official site →
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Notes

Charges are calculated only for deliverable active contacts (Active Profiles); unsubscribed or blocked contacts are not billed. Advanced AI marketing agency feature Composer and excess SMS require separate purchase or usage‑based billing.

Related comparisons and alternatives

Klaviyo Promotions & discounts

Looking for Klaviyo deals, discounts or promo codes? We check the official site automatically every day, review changes by hand, and date-stamp every entry.

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